Today, I just want to share one really short, simple piece of advice. I had to learn this myself and I’ve seen so many others make this mistake that it’s worth mentioning.
Release your software earlier than you think you should. Then follow up with quick feature releases.
Software, like art, is never finished. But thankfully, due to the nature of software, what you put out theredoesn’t have to be static, especially if you are running a web-based business. It’s easy to roll out new feature updates after your launch.
Don’t let this need for speed push you into releasing something with tons of bugs. Release on quality, not on date. Instead, put fewer features into your initial roll out. You can always add more features later.
The beauty of this model is that it lets you get early feedback from your customers and allows you to make changes…maybe even before you implement a feature. So, listen to what they have to say. And follow up on it. Make your customers happy and they will stick with you.
If you have to prioritize, put your best stuff out front. Put your most interesting feature on the front page of your website. Make the best feature of your software completely obvious. Show everyone why you your steak sizzles.
I you get someone hooked with the really cool feature, they will hunt around for the more mundane ones. If you lead with the mundane, they will move on before they even understand what you are about.
Software is a journey, not a destination.
photo credit, flaivoloka
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