http://delputnam.com/2009/11/is-mass-market-branding-dead/ thoughts from the corner office Tue, 04 May 2010 16:42:50 +0000 hourly 1 http://wordpress.org/?v=abc http://delputnam.com/2009/11/is-mass-market-branding-dead/comment-page-1/#comment-44 Tammy Forcier Wed, 04 Nov 2009 16:11:17 +0000 http://delputnam.com/?p=469#comment-44 Great article. You touched base real close to our home. We were in the past a company that put many of our egs in one basket and allowed them to market not promoting our brand. That worked for a while however when they became stagnent and we needed growth our comapny name NOT branded hindered our ability to grow. Therefore I beleive branding is most importand even if you do not rely on it now you may need to in the future. For me as a consumer, there are some brands I will always buy over the generic, even trying to save a penny. I will choose to save my pennys elsewere. Thansk for the great article. Tammy Great article. You touched base real close to our home. We were in the past a company that put many of our egs in one basket and allowed them to market not promoting our brand. That worked for a while however when they became stagnent and we needed growth our comapny name NOT branded hindered our ability to grow. Therefore I beleive branding is most importand even if you do not rely on it now you may need to in the future. For me as a consumer, there are some brands I will always buy over the generic, even trying to save a penny. I will choose to save my pennys elsewere.
Thansk for the great article.
Tammy

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