Comments on: Human Is the New Black http://delputnam.com/2009/12/human-is-the-new-black/ thoughts from the corner office Tue, 04 May 2010 16:42:50 +0000 hourly 1 http://wordpress.org/?v=abc By: Del Putnam http://delputnam.com/2009/12/human-is-the-new-black/comment-page-1/#comment-68 Del Putnam Thu, 03 Dec 2009 16:54:06 +0000 http://delputnam.com/?p=574#comment-68 Hi Jared. Thanks for the kind words. I think that you are doing this exceptionally well at br.st. ...just one more reason to love the new br.st! Hi Jared. Thanks for the kind words. I think that you are doing this exceptionally well at br.st. …just one more reason to love the new br.st!

]]> By: Jared Stauffer http://delputnam.com/2009/12/human-is-the-new-black/comment-page-1/#comment-67 Jared Stauffer Thu, 03 Dec 2009 16:08:31 +0000 http://delputnam.com/?p=574#comment-67 Good post. I enjoyed reading it. I love this statement: "New marketing is about understanding, not a market segment, but a single consumer and building a community of customers who each become a living, breathing advertisement for your company." Good post. I enjoyed reading it. I love this statement: “New marketing is about understanding, not a market segment, but a single consumer and building a community of customers who each become a living, breathing advertisement for your company.”

]]> By: Del Putnam http://delputnam.com/2009/12/human-is-the-new-black/comment-page-1/#comment-66 Del Putnam Wed, 02 Dec 2009 15:16:07 +0000 http://delputnam.com/?p=574#comment-66 Thanks for the compliment. You've summarized exactly what I love about my job. I'm a CTO, but in a small company, I'm also involved in marketing and sales. I'm fascinated and absolutely love the point where technology and systems meet the human experience. Thanks for the compliment. You’ve summarized exactly what I love about my job. I’m a CTO, but in a small company, I’m also involved in marketing and sales. I’m fascinated and absolutely love the point where technology and systems meet the human experience.

]]> By: Del Putnam http://delputnam.com/2009/12/human-is-the-new-black/comment-page-1/#comment-65 Del Putnam Wed, 02 Dec 2009 15:11:07 +0000 http://delputnam.com/?p=574#comment-65 Thanks for visiting and commenting. I've gone through this experience myself and I see so many big businesses just doing this wrong. It will be really interesting to see where we are ten years from now. Thanks for visiting and commenting. I’ve gone through this experience myself and I see so many big businesses just doing this wrong. It will be really interesting to see where we are ten years from now.

]]> By: brad brodigan http://delputnam.com/2009/12/human-is-the-new-black/comment-page-1/#comment-63 brad brodigan Wed, 02 Dec 2009 14:59:32 +0000 http://delputnam.com/?p=574#comment-63 Very well said. This is a good summary of an evolving concept many people are trying to describe. I love the balance between humanizing a company/product and developing a scalable model. Those that figure out how to scale personal customer experiences will win. Some help from technology and lots of help from the crowds. Nice post. Very well said. This is a good summary of an evolving concept many people are trying to describe. I love the balance between humanizing a company/product and developing a scalable model. Those that figure out how to scale personal customer experiences will win. Some help from technology and lots of help from the crowds.

Nice post.

]]> By: Jeffrey Tang http://delputnam.com/2009/12/human-is-the-new-black/comment-page-1/#comment-62 Jeffrey Tang Wed, 02 Dec 2009 14:53:31 +0000 http://delputnam.com/?p=574#comment-62 Found you via a tweet by Brogan himself :) "You can’t inject new marketing techniques into an old business structure and expect it to succeed." Yes. I've been thinking a lot about this lately. With all the buzz around new marketing techniques, it's easy to forget that they aren't a magic bullet. In reality, new marketing techniques simply don't make sense for many businesses, simply because those businesses have no intention of redoing their old-fashioned (but functional, for now) business models. New marketing only works as part of a change in context. Found you via a tweet by Brogan himself :)

“You can’t inject new marketing techniques into an old business structure and expect it to succeed.”

Yes.

I’ve been thinking a lot about this lately. With all the buzz around new marketing techniques, it’s easy to forget that they aren’t a magic bullet. In reality, new marketing techniques simply don’t make sense for many businesses, simply because those businesses have no intention of redoing their old-fashioned (but functional, for now) business models. New marketing only works as part of a change in context.

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